BBB Noord-Brabant

“BBB Noord-Brabant is a part of the political party ‘BoerBurgerBeweging’ (BBB) and is working in de province of Noord-Brabant. BBB is an initiative by Caroline van der Plas, Wim Groot Koerkamp, and Henk Vermeer, emerging from #BoerBurgerTweet, a social media platform with approximately 20,000 followers on Facebook and 12,000 followers on Twitter. Each week, a farmer, gardener, or fisher shares insights about their daily activities and the passion with which they carry out their work in the barn, greenhouse, at sea, or in the fields through #BoerBurgerTweet.

This initiative meets a significant need, as citizens are becoming increasingly disconnected from food production. The days when every resident of the Netherlands had a connection to farming are long gone. Urban dwellers have little to no contact with rural areas, often forming a negative image of the agricultural sector due to one-sided reporting from left-leaning media. The agricultural sector is also under scrutiny in education, with a drastic decrease in the percentage of children from farming backgrounds in schools, resulting in a lack of nuanced understanding.

With BBB, Caroline, Wim, and Henk have sown the seeds for a different narrative—one that acknowledges the immense economic value of the agricultural sector, with sustainability, environmental protection, and animal welfare at its core.”

For BBB Noord-Brabant I write the newsletters, invitations and help with creative content.